Breakfast Blend

Greetings, Coffee Crew,

Have you tried our Breakfast Blend?  Tanya just purchased a new drip coffee brewer and is enjoying weekly samples of a variety of coffees.  So far, this has been one of her favorites.

Breakfast Blend has a citrus acidity that is mellowed with a creamy, heavy body and has a clean finish.  Great for breakfast, enjoy this customer favorite any time of the day.

Let’s chat about social media marketing.  I am new to much of it myself and a bit intimidated by the variety of “online” networking.  What I have learned is that media networking is a big deal and growing.  A few tips I have picked up are:

1.        Social media is here to stay, and forward thinking coffee companies are joining the online conversation.

2.       Opportunities include Face book, LinkedIn, Twitter, and more

3.       Create a Face book fan page and offer promotions, daily specials

4.       Interact with your customers for feedback on drinks, flavors, gather their ideas

5.       Don’t just market – be sure to interact with your “fans”, have someone designated to keep up with this regularly

6.       Maintain your website and link it to your social media page, keep your website fresh with new and timely information

7.       The Four Basic Principles for marketing the old fashioned way or using social media are:

a.        Target – Who is your target market?

b.      Brand – Create your brand image

c.       Engage – Engage your customers, get their opinions and feedback

d.      Convert – Convert your audience into paying customers

Drink of the Day:

Tanya is the contributing barista with these ideas for fun –

1.        Snow cone – Vanilla & white chocolate

2.       Black & White – Vanilla mocha

3.       Candy cane – Peppermint & vanilla

These drinks are great for latte, cappuccino, or flavoring for black coffee.  By the way, I am still enjoying the Chocó Tea I shared with you two weeks ago.  J

Make it a great week!

Peggy Sue Ennenga